One of the largest Minecraft servers in the world with a record 43,000+ online players and offering 40+ games, you could say Mineplex is a big name in the Minecraft community. When they were ready to roll out one of their newest original editions, they pulled out all the stops.
Mint Studios was tasked with conceptualizing and producing high octane, feature laden promotional ads to hype players for the upcoming release. A full-length trailer and two teaser ads were produced highlighting new characters, weapons, moves and more.
Mineplex was clear about wanting fast paced, action oriented ads that demonstrated key features and fun players could look forward to upon release.
The spots leaned fantasy with slightly more realistic models while still retaining the 'Minecraft feel' and featured key elements to create a more cinematic approach to the Minecraft world.