Beauticell was born from the idea that women shouldn’t have to sacrifice health for beauty and set out to create products that offer true effectiveness yet leave out harmful ingredients. With science-backed formulas, they provide age specific solutions designed to evolve with women as they age and provide support in every unique step of life.
The brand walks a knife's edge at that crossroad, where science meets beauty, and Mint was tasked with navigating it to provide an overall look and tone to the newly launching brand. Armed with an initial logo and a light creative brief, we first set out to create a style guide to hone the brand, craft a commercial, provide product photography and more.
"The brand walks a knife's edge at that crossroad, where science meets beauty, and Mint was tasked with navigating it..."
We began crafting a look to be everything the brand represents: classy and confident with a playful exuberance lying just beneath the surface. Bright, vibrant colors grounded by patterns to add a mature, ‘classic’ touch and to signify the science-backed side of the brand.
We kept to this idea when it came to video, having an air of fun to it all while highlighting identities, hobbies and abilities of women outside of their families. Along with commercials, we provided product photography and motion graphic ads for Facebook advertising.